How is RIU Partner Club revamping its digital platform for travel agents?

The portal features a more intuitive, independent and optimised interface, designed to streamline daily management and enhance access to member benefits.

What are the key highlights of the new RIU Partner Club website?

The new RIU Partner Club website has been designed to simplify and expedite the daily enquiries of the retail channel. It incorporates the design and functionality enhancements developed by the hotel chain in recent years, offering an independent digital environment tailored to the operational needs of professionals.

Key features of the platform include:

• Direct access to fact sheets: Detailed and up-to-date information on each of the chain's establishments.
• Real-time consultation: Immediate verification of the status of bookings and managed sales.
• Intuitive interface: Optimised navigation to reduce management times and facilitate the recommendation of products to end customers.

What advantages and benefits does the loyalty programme for professionals maintain?

Designed with the aim of recognising the commitment of the retail sales channel, RIU Partner Club combines technical agent training with a direct incentive system for your personal enjoyment.

The programme maintains its fundamental operational pillars:

• Points accumulation with no expiry date: Every sale generates points that do not expire as long as the account remains active, which can be redeemed for complimentary nights at RIU hotels.
• Continuous training and exclusive information: Updated tools and materials to enhance your client advisory services.
• Priority support: Access to unique promotions and exclusive benefits for registered professionals.

Key facts about RIU Partner Club and its global reach

• Year of establishment: 1992 (a pioneering programme within the tourism sector, predating consumer-facing schemes).
• Global community: Over 100,000 active members.
• International reach: A consolidated presence across 139 countries.
• Points conditions: Points accumulated from sales do not expire as long as the account remains active.
• Rewards: Direct redemption for stays across the RIU hotel portfolio.

Frequently asked questions about the RIU Partner Club programme

1. What is RIU Partner Club and who is it for?

It is the loyalty programme from RIU Hotels & Resorts designed exclusively for retail travel agents, established in 1992 to reward your loyalty and support your sales.

2. What are the main improvements to the new web portal?

The website offers a more visual and intuitive environment, allowing you to access hotel fact sheets, check bookings in real time, and manage sales with greater agility.

3. Do the points accumulated by travel agents expire?

No, points earned from sales do not expire as long as the travel agent's account remains active within the programme.

4. What can RIU Partner Club points be redeemed for?

Accumulated points can be redeemed for complimentary stays at RIU Hotels & Resorts properties.

5. How many professionals are part of the RIU Partner Club?

The programme currently boasts an international community of over 100,000 active travel agents across 139 countries.

6. How does this platform help to increase an agent's sales?

It provides access to detailed fact sheets and first-hand product knowledge, facilitating precise recommendations tailored to each guest's individual needs.

For further information or bookings: www.riu.com

About RIU Hotels & Resorts: The international RIU chain was founded in Mallorca, Spain, in 1953 as a small holiday business by the Riu family, the founders and current third-generation owners. The company focuses on holiday hospitality, with more than 74% of its establishments offering the renowned All inclusive by RIU service. With the opening of its first city hotel in 2010, RIU expanded its product range with its own line of urban hotels called RIU Plaza. RIU Hotels & Resorts operates 101 hotels in 22 countries, which welcomed 6.8 million guests in 2025 and employed a total of 38,955 staff members. Currently, RIU is the 40th largest chain in the world and the third largest in Spain by number of rooms.

For further information: Communications Department // Tel: +34 971 74 30 30 // [email protected]