RIU Hotels & Resorts

Our hotel chain in figures

  • 97

    HOTELS AROUND THE WORLD

  • +6.5

    MILLION GUESTS

  • 35,000

    EMPLOYEES

  • +50,000

    ROOMS

Experience and passion for service

RIU Hotels & Resorts is known for many things, including its strict commitment to quality, its outstanding facilities in the best beach and city destinations and its wide variety of carefully prepared dining options, but above all, it is known for providing a personalised service from the heart. Our carefully designed facilities ensure that you have everything you need, and we have created a range of services to complement your stay with great food, fun and relaxation.

Almost 100 hotels in 21 countries

The company works day in, day out to continue offering the best facilities and exclusive services in its almost 100 hotels located in 21 different countries. All of them offer guaranteed quality and a standard of service that will make your holiday a one-of-a-kind experience. They are designed to give you the freedom to do, eat or drink whatever you want, whenever you want. Simply put: exactly how you like it.

The gateway to your best holiday ever

The value of people

Luis Riu, CEO of the company

Riu is the surname of the family that founded the business in Mallorca, Spain, back in 1953 when they purchased a small hotel in Playa de Palma. Here they forged a customer-focused service philosophy and a way of doing business based on honesty and hard work. Our vocation has been passed down through the generations for more than 70 years, and that is why family values still play an important role at RIU today. The third and fourth generations of the Riu family currently lead the governing and management bodies of RIU Hotels & Resorts. In turn, each hotel is a big family that also includes you.

Luis Riu, CEO of the company


Luis Riu Güell is CEO and owner of the international hotel chain RIU Hotels & Resorts. He is a member of the third generation of the Riu family that founded the company in 1953. He has held the position of CEO since 1998. Until June 2024, he shared the position with his sister Carmen Riu, who after her retirement left her executive responsibilities to become Chairman of the Board of Directors of the RIU Group. Luis Riu Güell was born in Palma de Mallorca in 1960. He is married and has three children. He has a degree in Business Administration from the University of Barcelona and always had a clear vocation for the hotel industry. He has extensive experience in the Riu family chain: in 1985 he carried out the expansion of the RIU chain in the Canary Islands; in 1991 he was appointed president, a position from which he directed international expansion; and since 1998 he has been CEO of the RIU Group.

Discover RIU's story